Society arbitrarily normalizes something, then it places a stigma on those who are without/exist outside said thing. This is meant to make people feel like they are lacking/inferior if they are outside/without said thing and then makes people believe that being without/existing outside the thing is the problem. Sometimes it tells them if they buy a product/buy into an ideology they may be able to gain access to/become said thing, but this is always a lie.
They build a broken system, but then they make you believe you are the one who is broken. And you spend your whole life trying to fix yourself instead of focusing on the system, which is what it intended the whole time.